BlackCraft Cult continues to be one of the leading accessory & apparel brands on the market, being in some of the largest chain stores in the nation. BlackCraft Cult are firm believers to be kind to all man and animal kind, and do positive things for others. Spawned out of a Southern California attic in the summer of 2012, BlackCraft’s inception was the collaborative brainchild of Jim Somers and Bobby Schubenski. At BlackCraft, they live by the ethos of kindness, gratitude, and positivity. They celebrate self-empowerment, self-expression, and all aspects of life that encourage personal freedom.